The bookstore may help their bad breath, but does their life still stink?
Seems like most Church bookstores sell breath mints right at the register. Logical, since it’s one of the top requested items. And how convenient…I can get in line, get my mints, and head into service without having to walk through the store.
Which is great! This way, I’m not tempted to walk past all the Pastor’s messages on CD, music, books, T-shirts and other resources my family might purchase and ultimately have our life forever changed.
OK, you get the point. Ministries can learn valuable lessons from grocery stores and retail superstores, where brands spend significant dollars to move their products to eye-level shelves, ends of aisles, and other spots where consumer research proves purchasing potential to be higher. Notice how you have to pass ice cream and other impulse purchases to get to the bread and milk!
Merchandising should be strategic. Your team spends time & money making resources available…Why not make your bookstore a more profitable resource center, ultimately impacting people more by positioning key resources in their path? Compelling POP displays for conferences, and posters promoting your leadership’s “favorite teaching series” recommendations are just 2 of many ideas that can take a bookstore to another level if you develop an ongoing marketing strategy.
