Who it’s for: Companies considering how to sustain momentum and “move to the next level”; this book will change the way your organization thinks about selling products and disseminating ideas
Why I recommend it: Great secrets unveiled in perspective on why some companies and ideas “tip” but others never do. One review I read put it best: Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.
Why it’s dramatically different: Gladwell demonstrates clear reasons that some ideas, trends, and social behavior cross thresholds, tip and spread like wildfire…and why yours may not if you’re not careful.
