I get questions every day from clients and people we meet at workshops, asking for a quick answer on making sense of the entire social media world. Should our company be on Facebook? Should we start groups? Who should we invite? What about LinkedIn? How do you use it for recruiting employees and for finding customers? What’s Squidoo? Help!!
They’re really asking: “How do I stay relevant and reach the people I care about, to share our story, products and services?”
The answer, unfortunately, is…it depends. Organizations growing and thriving in 2009 are those who have started by recognizing the power of joining online discussions and communities, and develop strategies to move people from strangers to advocates.
Whether you’re in the beginning stages of trying to figure out what’s what, or well on your way to using social media as a powerful media for your organization…here’s a great list of 50 resources, with a brief definition of each, as a starting point to discover some fantastic tools. Which one’s right for you? Yep, you got it…It depends. But knowledge is power. Take a look, then let’s talk.
