Who it’s for: Companies and consultants looking for a simple, compelling, dead-on 6-step guideline for challenging their branding and advertising ideas BEFORE they launch them. GREAT non-negotiable read for new ad/marketing start-ups and college students
Why I recommend it: It’ll save you thousands of $$’s paying someone to develop a process to test your ideas pre-launch. If your agency rep hasn’t read it, you’ll know it and don’t be afraid to ask them why they haven’t…
Why it’s dramatically different: Brilliant at boiling down major branding concepts into a simple, efficient process
