Kentwool

KENTWOOL New Golf Sock

KENTWOOL is a premier international textile innovator, and the makers of The World’s Best Golf Socks (engineered for professional golfers). They came to us with the challenge of overhauling the Golf Sock site and Online Store, to make it more dynamic, sales-driven, efficient, and SEO/SEM friendly. Their goal was to attract and drive more qualified leads to their online store to buy direct. In four months, we achieved their goals and then some: online store sales have doubled from a year ago!

The new site is now a huge sales driver for them, and the user experience is vastly improved. SCM conceived and implemented a complete redesign and development of the site, that is now fully mobile compatible. We built-in our own custom online store: FireSale Commerce. We made the site more interactive with the latest post-flash technologies (i.e. Javascript, HTML 5, etc.) to deliver a more engaging and dynamic user experience. We added and enhanced strategic content and messaging, and tested user variables to significantly drive page traffic and sales conversions. And finally, most significantly, we created an extensive back-end administration portal to provide complete control over site content and functionality, as well as deliver robust programming for FireSale eCommerce.

KENTWOOL Socks Mobile App

Simultaneous to site developments, our team designed and developed a mobile application that kept with branding between KENTWOOL brands and offered an extension of both the information side of their website and eCommerce. This mobile app was built for all mobile platforms and employs multiple device "touch” technologies that are device-specific (i.e. swipe to navigate, touchable user interface, etc.). The mobile app is an extension of the KENTWOOL interactive content, allowing users to interact on the go. It also serves as another powerful commerce outlet making use of our FireSale mobile commerce storefront.

KENTWOOL Socks Facebook Page

Similar to the mobile application, KENTWOOL’S Facebook application serves as an extension of the information and features present on Kentwoolsocks.com. We built it with interactive features and content such as javascript movement and tooltip popups, email marketing integration for capturing user data, and a completely integrating eCommerce system powered by our FireSale eCommerce. This native Facebook marketplace provides Kentwool with order tracking, inventory control, and conversion tracking. It's a dynamic extension of their interactive site.