Seth Godin’s book “The Purple Cow” accurately challenged organizations to develop into a Purple Cow…the ability for a brand to consistently stand out among its competitors. So if you’re among those of us crazy enough to believe “life’s too short”, you probably don’t want to waste time not being the company you believe you’re destined to be. So why not start today, evaluating everything you are, everything you do and who you’re in relationship with…within your team, trusted advisors, vendors, and yes…the customers you choose to work with?
Don’t fool yourself. Success is intentional.
