After all, “The wealth of the wicked is laid up for the righteous.”
How true. But when did the church officially dumb down our interpretation of “wealth” to be JUST money? For decades, Fortune 500 companies have invested significant marketing research dollars into the study of how consumers do 3 things: Receive information, spend time, and spend money.
The church has, until now, generally shunned the idea of “marketing”, while the world’s economy, culture and belief system have been shaped by companies launching cutting edge branding & ad campaigns, resulting in increasing consumer acceptance of products from Nike to Budweiser. The result: Products, disguised as lifestyle choices, have secured a position in the hearts and pocketbooks of several generations of people.
The good news…The information on how they do it is now available at warp speed! And with the “greatest product on the face of planet earth”, the church for the first time ever has a unique opportunity: To actually market the greatest product ever offered without having to re-invent the wheel…We can look at decades of failed and successful product launches, new market development, ad campaigns and more, and apply tried and true principles to reach the world with the message of the gospel.
So, next staff meeting, ask the question…do we understand the behavior of the very world we’re trying to reach?
