Get Rid of “They”

It happens to all leaders at some point. We get a huge, tremendous idea for our employees, our customers, or both. But then we conform it to fit in the mold of how everyone else does it…”We couldn’t run an ad THAT bold, we couldn’t have a company event THAT outside-the-box…what would THEY say?”

Comedian Paul Reiser nailed it in the ‘80s with his “Who is THEY” routine, begging the question…Who’s controlling your decisions, defining your parameters, and ultimately determining your destiny?

“What would they say?”…Sometimes it’s a pessimistic, unengaged employee. Sometimes it’s a disconnected board member. Sometimes it’s a customer. But it’s the person that you find yourself curbing your enthusiasm for, adjusting your big thinking, your “what if” dreaming…Consider saving the headaches…get rid of “They”…

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