Efficient or effective? Your call.

Tonight, before you drift off checking mindless email trails…stop and list the 3 things that you could do tomorrow to most impact your business, if you had to leave work at 11am. Then ask yourself why the rest of your day gets filled by tasks that don’t seem to show up on the list.

The culprit? Getting caught in a rhythm of efficiency vs. a pattern of effectiveness. We’re taught every day to be efficient. Get more done in less time. But why? What if your focus—everyday—was ONLY to stay in a pattern of effectiveness, of impact? Check your calendar. More importantly, check your habits. Was turning on your email on the list of priorities? Didn’t think so. Then why’d you do it first?

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