Showcase Marketing ı Creating, Launching, and Leading Compelling Brands » Resources http://www.createlaunchlead.com Tue, 30 Mar 2010 21:46:36 +0000 en hourly 1 http://wordpress.org/?v=3.0 The Breakthrough Company by Keith McFarland http://www.createlaunchlead.com/the-breakthrough-company-by-keith-mcfarland/ http://www.createlaunchlead.com/the-breakthrough-company-by-keith-mcfarland/#comments Thu, 13 Nov 2008 19:32:59 +0000 Geoff http://216.15.138.215/?p=166 breakthroughcompany

Who it’s for: Most companies. But, it’s been severely under-marketed to businesses 5-50 employees, unfortunately.

Why I recommend it: Take your leadership team through it chapter-by-chapter like I did. It’s got breakthrough solutions for small business entrepreneurs as they hit the critical 8-10 employee mark, 15-18 and 30-32.

Why it’s dramatically different: Reverse engineers the success process that breakthrough companies followed for breakthrough.

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]]> http://www.createlaunchlead.com/the-breakthrough-company-by-keith-mcfarland/feed/ 0 Made To Stick by Chip Heath & Dan Heath http://www.createlaunchlead.com/made-to-stick-by-chip-heath-dan-heath/ http://www.createlaunchlead.com/made-to-stick-by-chip-heath-dan-heath/#comments Thu, 13 Nov 2008 19:34:01 +0000 Geoff http://216.15.138.215/?p=168 madetostick

Who it’s for: Companies and consultants looking for a simple, compelling, dead-on 6-step guideline for challenging their branding and advertising ideas BEFORE they launch them. GREAT non-negotiable read for new ad/marketing start-ups and college students

Why I recommend it: It’ll save you thousands of $$’s paying someone to develop a process to test your ideas pre-launch. If your agency rep hasn’t read it, you’ll know it and don’t be afraid to ask them why they haven’t…

Why it’s dramatically different: Brilliant at boiling down major branding concepts into a simple, efficient process

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]]> http://www.createlaunchlead.com/made-to-stick-by-chip-heath-dan-heath/feed/ 0 Tribes by Seth Godin http://www.createlaunchlead.com/tribes-by-seth-godin/ http://www.createlaunchlead.com/tribes-by-seth-godin/#comments Fri, 14 Nov 2008 19:31:44 +0000 Geoff http://216.15.138.215/?p=163 tribes

Who it’s for: Anyone wanting to grow an organization and increase impact & ROI of your time and efforts

Why I recommend it: Dramatically changes your perspective of 21st century marketing

Why it’s dramatically different: Gives relevant steps to authentic relationship development in “target markets”

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