The best books and publications to grow your company.

The Breakthrough Company by Keith McFarland

Who it’s for: Most companies. But, it’s been severely under-marketed to businesses 5-50 employees, unfortunately. Why I recommend it: Take your leadership team through it chapter-by-chapter like I did. It’s got breakthrough solutions for small business entrepreneurs as they hit the critical 8-10 employee mark, 15-18 and 30-32. Why it’s dramatically different: Reverse engineers the success [...]

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Made To Stick by Chip Heath & Dan Heath

Who it’s for: Companies and consultants looking for a simple, compelling, dead-on 6-step guideline for challenging their branding and advertising ideas BEFORE they launch them. GREAT non-negotiable read for new ad/marketing start-ups and college students Why I recommend it: It’ll save you thousands of $$’s paying someone to develop a process to test your ideas pre-launch. If [...]

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Tribes by Seth Godin

Who it’s for: Anyone wanting to grow an organization and increase impact & ROI of your time and efforts Why I recommend it: Dramatically changes your perspective of 21st century marketing Why it’s dramatically different: Gives relevant steps to authentic relationship development in “target markets” Learn more about this resource »

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