Info and tips on how to strengthen and maintain your brand in your market space
The Kid caught the Jersey…But did he miss the mark? Growing up, I loved the famous commercial with a star-struck boy in the stadium tunnel, stopping to offer a Coke to Mean Joe Greene, who’s hobbling to the showers. Mean Joe reluctantly takes it, drinks it, and speaks the famous words, “Hey kid…Catch!”, trading his [...]
Read moreThe bookstore may help their bad breath, but does their life still stink? Seems like most Church bookstores sell breath mints right at the register. Logical, since it’s one of the top requested items. And how convenient…I can get in line, get my mints, and head into service without having to walk through the store. Which is great! [...]
Read moreLeading growth, in both relationships and organizations, requires accepting whether something (a resource, a person, a window of opportunity, a client, a passion, a vision, an employee, a moment) is lost or missing. If it’s missing, finding it usually starts with deciding 1 of 3 things: Is it misplaced, out of order or broken? If [...]
Read moreI saw a great show on a Christian TV station. A Church aired a show to reach the ‘lost’. The entire show was a compelling presentation of the need for a savior. Speaking to a friend at the Church, I asked how response was…Low, only a couple calls for salvation. Which begged the question I [...]
Read moreHow many times do you fail before success? Thomas Edison, when asked how he felt failing over 2,000 times before inventing the light bulb, said, “I never failed. I discovered success, in this case, was a 2,000-step process.” Palm trees are the only tree left standing at the coast when torrential storms hit…they’re designed to [...]
Read moreWho it’s for: Companies considering how to sustain momentum and “move to the next level”; this book will change the way your organization thinks about selling products and disseminating ideas Why I recommend it: Great secrets unveiled in perspective on why some companies and ideas “tip” but others never do. One review I read put [...]
Read moreFound a short, great blog from Marketing guru Seth Godin. What a great perspective for the New year, for work and relationships: http://sethgodin.typepad.com/seths_blog/2009/01/is-everything-o.html
Read moreFor those of you who’ve been receiving my blogs you know they’re always focused on ideas, principles and insights that hopefully become a catalyst for your business & personal growth. So I really didn’t intend this one as self promotion…more so, when we get an honor like this after 10 years of ‘not giving up [...]
Read moreEvery year, I get lots of Christmas cards. Mainly 3 kinds: Hundreds of standard cards from customers and vendors. Then I get some very personal cards from clients, friends and family. And occasionally, the 3rd kind: the ones where friends stay in touch by writing letters that essentially are updates on their entire family as [...]
Read moreNo question, social media is changing the way marketers, companies and brands reach consumers, because the conversation about products and services continues to shift from being exclusively one-way (company sends commercial/message to customer via traditional media) to three-way conversation: 1) Consumers talking to consumers 2) Consumers hearing from company joining the consumer-to-consumer conversation 3) Consumer [...]
Read moreThere’s a huge difference between fact and truth. Fact is the economy’s in a very long downturn. Truth is, you’ve got big plans and big vision. Don’t let the truth get buried under the facts. Facts change. Truth is timeless. The frustration of an economic valley: I’ve read so many articles, blogs, Tweets and commentaries [...]
Read moreYou may still be of the paradigm I was 18 months ago, until my team dragged me kicking and screaming way deep into the world of social media (Facebook, Twitter, delicious, etc.) and the power & impact, if used in moderation (like anything else!) it can have on your organization’s growth and reach. Here’s a [...]
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