Info and tips on how to strengthen and maintain your brand in your market space
I came across a pretty insightful quote this morning: “The world is so fast that there are days when the person who says it can’t be done is interrupted by the person who is doing it.” Shared it with 8 different people, different organizational levels, different walks of life, different generations. They all smiled and said [...]
Read moreDon’t be afraid to spend more time hovering over a destination…it usually means the plane you’re landing’s a lot bigger than you thought. Same thing’s true for big ideas. Let it breathe a bit, and get a few additional sets of trusted and experienced eyes on it. You just might be on to something remarkable.
Read moreHad lunch with a friend, Glenn (Thompson), General Manager of the Commerce Club, a private dining club in our city. Before executing all the tasks a waiter is expected to do, his server said: “Mr. Wasserman, do you prefer a white or black linen napkin”? Here’s what he really said: “You’re important to me. You [...]
Read moreTonight, before you drift off checking mindless email trails…stop and list the 3 things that you could do tomorrow to most impact your business, if you had to leave work at 11am. Then ask yourself why the rest of your day gets filled by tasks that don’t seem to show up on the list. The [...]
Read moreSeth Godin’s book “The Purple Cow” accurately challenged organizations to develop into a Purple Cow…the ability for a brand to consistently stand out among its competitors. So if you’re among those of us crazy enough to believe “life’s too short”, you probably don’t want to waste time not being the company you believe you’re destined [...]
Read moreMy 7-year old was taught (me too, apparently) by The Wiggles last week an annoying but memorable (and applicable) truth: When in doubt, before you shout, “Stop. Think. Breathe.” As a business leader, before you call for more customers, ask yourself: “What’s not exceptional about our customer experience”? People expect the expected. What’s unexpected? What [...]
Read moreEver notice how the most important things—the things that have the potential to impact your company’s growth the most—seem to get pushed off for the stuff that impacts it the least? For sales people, it’s putting together the big proposal AFTER going through 6 hours of emails. For the CEO it’s finding the time to [...]
Read moreIt happens to all leaders at some point. We get a huge, tremendous idea for our employees, our customers, or both. But then we conform it to fit in the mold of how everyone else does it…”We couldn’t run an ad THAT bold, we couldn’t have a company event THAT outside-the-box…what would THEY say?” Comedian [...]
Read moreAfter all, “The wealth of the wicked is laid up for the righteous.” How true. But when did the church officially dumb down our interpretation of “wealth” to be JUST money? For decades, Fortune 500 companies have invested significant marketing research dollars into the study of how consumers do 3 things: Receive information, spend time, and [...]
Read moreThere’s a significant trend happening in the Church across America; falling attendance. Critics are saying it’s because the concept of getting together in a building for Church is old school, and that moving church on-line is somehow the answer. Last I checked, when the bible cautioned us not to “forsake the assembling of the saints” [...]
Read moreIf you’re trying to reach the lost…better watch your language! A Church marquee sign off the highway read, “Praise Jehovah…He shall return for his lost sheep!”. I couldn’t help but chuckle, remembering my “B.C. days”, and thinking…who talks like that? More importantly, who wrote it and did they actually think it was the key to [...]
Read moreJoseph & Mary had to leave Bethlehem in the middle of the night, leaving most of their friends behind, and find safety in Egypt to avoid Jesus being killed under the decree of King Herod. The night before their long trip, they had to be stressed over the family budget. “How are we going to [...]
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