Info and tips on how to strengthen and maintain your brand in your market space
Had lunch with a great friend, Roger (Rhoades), who’s a 30+/year relationship counselor. Somehow we got on the subject of people who are spectators of life vs. people on the field in the game, and the song “Centerfield” by John Fogerty came up. The chorus is amazingly insightful to me as an advisor who works [...]
Read moreAfter a recent & rare snow day here in South Carolina (after snowball fights & snow wrestling with the kids!), I spent the evening inside, having a pancake party with my kids. As we made pancakes (and a mess!) together, I figured I’d snack on some cheese & crackers. Interesting thought dawned on me…Nothing wrong with [...]
Read moreAmazing…the impact that momentum, status quo and “that’s how we’ve always done it” can have at eroding sales and growth in an organization. Almost every server at every restaurant I’ve ever been to in any country/state asks, toward the end of the meal, “Did you save room for dessert today?” The creative ones mix up [...]
Read moreI was eating lunch with a business associate the other day. We were swapping stories about our past and laughing at how we made it this far and how we ended up being the ‘creative’ people we are today. Later on, I thought back to our conversation and it really challenged me as to ‘why’ I [...]
Read moreTelling the old story the other day to my 3 kids about about Humpty Dumpty, I had to wonder how any egg in his right mind should’ve seen that coming…top-heavy, sit on a wall on purpose, great fall…splat. As leaders, when something breaks or comes crashing down as the result of some decisions we made [...]
Read moreI’m amazed at how easy it is for leaders to end up doing minimum wage work every day, regardless of their title, because we don’t prioritize a day based on that we’re gifted to do, and what that gift is worth. Do you react to your day based on what others need you to do [...]
Read moreOK, I get it, we DON’T have the budget for THIS in the facilities this year. But…here’s the challenge: Suspend judgment on “what we can”, and dream about “What could be” one day in your organization’s facility. K, now watch this video. Someone, somewhere, suspended judgment on the question “What are our limits”, when they [...]
Read moreWho it’s for: Most companies. But, it’s been severely under-marketed to businesses 5-50 employees, unfortunately. Why I recommend it: Take your leadership team through it chapter-by-chapter like I did. It’s got breakthrough solutions for small business entrepreneurs as they hit the critical 8-10 employee mark, 15-18 and 30-32. Why it’s dramatically different: Reverse engineers the success [...]
Read moreWho it’s for: Companies and consultants looking for a simple, compelling, dead-on 6-step guideline for challenging their branding and advertising ideas BEFORE they launch them. GREAT non-negotiable read for new ad/marketing start-ups and college students Why I recommend it: It’ll save you thousands of $$’s paying someone to develop a process to test your ideas pre-launch. If [...]
Read moreWho it’s for: Anyone wanting to grow an organization and increase impact & ROI of your time and efforts Why I recommend it: Dramatically changes your perspective of 21st century marketing Why it’s dramatically different: Gives relevant steps to authentic relationship development in “target markets” Learn more about this resource »
Read moreThere’s a term in marketing called “mapping”. It means rolling out a product or service to customers patterned (mapped) after something they’ve already accepted. Example: New fashion magazines launch with similar paper stock, size, imagery, fonts and other elements that are accepted characteristics of already successful fashion magazines. Fast food chains mimicking the leaders (McDonalds, [...]
Read moreIn a March 2008 Neilsen Company survey, 58 million US consumers (23% of total mobile subscribers) said they’d been exposed to advertising on their cell phones within the past 30 days. Of this group, 28 million or 51 % responded to a mobile ad in some way. Hmmm…Wonder if the world’s changed the last [...]
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