In a March 2008 Neilsen Company survey, 58 million US consumers (23% of total mobile subscribers) said they’d been exposed to advertising on their cell phones within the past 30 days. Of this group, 28 million or 51 % responded to a mobile ad in some way.
Hmmm…Wonder if the world’s changed the last 3 years? How radically has your marketing plan shifted to keep up? (Thanks Jay Handler…
www.sellphoneads.com)
